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From The Viewers As Well As Marketer's Perspective

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Sources list for FROM THE VIEWERS AS WELL AS MARKETER'S PERSPECTIVE:

Stuart, R., Long, G. (1985), "Towards marketing the training function, part 1: adopting a marketing perspective", Personnel Review, Vol. 14 No.2, pp.32-7.
Line Managers in Human Resource Development

Belch, G. E. and Belch, M.A. (2001) Advertising and promotion: an integrated marketing communications perspective (5^th Ed.), London: Irwin/McGraw-Hill.
British Airways

Kotlerr, P. anmd Gertner, D. "Country as Brand Product and beyond: A place marketing perspective London UK: Journal of Brand Management, April, 2002
Coca Cola in India

Wood, G (1995) "Ethics at the purchasing/sales interface: an international perspective", International Marketing Review, 12(4), 55-61
Employees Accepting Gifts

Sparks, B. and Bradley, G. (1995). *Understanding attitudes towards graduates: a marketing perspective.* International Journal of hospitality Management. Vol. 13 No. 3, pp. 233-245.
Hospitality Management Education

 


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